China's outdoor products industry has gradually entered a stage of adjustment, and the number of outdoor products brands has also shown a decreasing trend.
In terms of market demand, the current participation rate of outdoor sports in China is relatively low. The hiking and leisure outdoor sports participation has 10% of the total population, and the mountaineering (rock climbing) participation has only 5% of the total population. Comparing to the 55% in US, there is a big gap in outdoor sports participation rate.
With the increase in the participation rate of outdoor sports in China, the domestic outdoor products market demand will also keep growing. And the outdoor products development prospects in China are much better now.